In the majestic embrace of mountainous landscapes, the women power of mountains stands as a testament to resilience and sustainable living, embodying the essence of conscious consumerism and farm-to-table practices. These stalwart women cultivate locally sourced produce amidst challenging terrains, championing the principles of eco-friendly packaging and organic grocery choices. Their dedication yields a bounty of fresh produce, becoming the foundation of a plant-based diet that echoes the rhythm of the mountains. Beyond cultivating sustenance, these women contribute to vegan products and artisanal foods, showcasing the artistry of altitude in every carefully crafted item. In the heart of these elevated abodes, sustainable living is not just a choice but a way of life, epitomized by the organic recipes curated by the women power of mountains. Their unwavering commitment to conscious consumerism becomes an empowering force, as they nurture the lands, sustain life, and shape a legacy steeped in the timeless wisdom of sustainable agriculture.e Himalayan state of Uttarakhand is renowned as Devbhoomi, literally translating to the land of gods.
Regrettably, the rural development of the state has been markedly poor, with farming persisting as the primary economic activity due to the challenging terrain and remote locations. This poses a significant challenge for local farmers as they find themselves distanced from the market. In this context, women farmers in Uttarakhand emerge as the backbone of the agrarian economy.
Despite their crucial role, a considerable amount of agricultural produce goes to waste due to inadequate infrastructure and government apathy. It is not surprising that busloads of locals migrate to urban cities in search of a better livelihood.
Nirvana Organic, in collaboration with the OCS Foundation, has undertaken a close partnership with various farmers in Mukteshwar and adjoining areas, including individual farmers and women's self-help groups. The core objective is to disrupt the mass migration of people from the mountains and establish opportunities for small farmers to earn a respectable livelihood.
The initiative called "Friends of Nirvana" aims to facilitate direct connections between farmers and consumers, eliminating the need for middlemen. Through social media platforms, small groups are formed in metros to directly take consumer orders, which are then delivered twice a month. Farmers are encouraged to cultivate fruits and vegetables organically without resorting to any chemicals. Additionally, they receive training to process fruits into jams and preserves, and herbal tea infusions such as Chamomile, lemongrass, Rose mint, etc. Cold-pressed oils of apricot and sesame are also extracted.
Participating in "Friends of Nirvana" means connecting directly with your farmer. Consumers are invited to get hands-on experience by sowing, reaping, and harvesting their crops. This initiative fosters a personal connection between consumers and farmers, allowing them to witness the entire process and contribute to the hard-working farmers' community in the mountains.
Nirvana Organic ensures the direct delivery of your food to your doorstep, aiming to provide the best health for you and your loved ones.